![]() Establish an event budgetĬreating a budget is an essential early step in event planning that helps to clarify other aspects of your plan. If your organization is already on board with the event, your goals and scope help move you along into the next stages of planning. Hosting an internal or association meeting? A day of small sessions could be a fit.īuilding out your goals and preliminary project scope enables you to frame your event and get buy-in from leadership. Bringing together thousands of customers? A two-day user conference may be right for you. Are you driving awareness of a new product? A one-day event with keynote may make sense. Is your event local? Or, will it be hosted in a destination? Start to create a shortlist of cities and venues that make sense for your event. Are your attendees coming from around the country or is this a local event? You’ll also want to keep your attendees’ demographics in mind as you plan. Will this be a 100 person event, a 1,000 person, or 10,000 person event? You should begin to think about size. While not set in stone, you should lay out preliminary event details including: Your scope should offer key details and point to how you will achieve your outlined goals. With your goals and objectives in place, you can create a preliminary scope of the event.
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